Jan. 1, 2026
We’re thrilled to share that MAP360co contributed to four Clio Award–winning campaigns this year — including a Gold.
Experiential & Activations: Netflix – Squid Game Season 2
MAP360co won Gold for our standout experiential footprint featuring a giant Young Hee inflatable, plus in-game executions with Squid Game guards across the NHL, NFL, NBA, and NCAA, supported by multi-layered amplification.
Integrated Campaign: HBO – The Penguin
We transformed New York City into Gotham through targeted storefront takeovers, limited-edition menu items, and immersive placements across iconic brick-and-mortar “Gotham-named” NYC landmarks and won Silver.
Integrated Campaign: HBO MAX – HACKS
We took over the Resorts World Exterior LEDs, with one of the largest LED screens in Las Vegas! Our team sourced oversized LA billboards capable of supporting a dramatic large-scale extension. This initiative won Silver as well.
Transit OOH: Netflix – It’s Florida, Man
We launched LED boats along key Florida coastlines, capturing massive beach-event audiences with high-impact, mobile visibility securing a Bronze award. A huge thanks to our partners and our incredible team for helping push bold, creative storytelling into the world.
More big moments ahead.
Dec. 5, 2024
MAP360 Collective is thrilled to celebrate the release of Squid Game Season 2 on December 19, 2024, with creative experiential marketing campaigns. By partnering with USC and the LA Kings, we combined traditional in-stadium advertising with interactive fan experiences to build excitement and create lasting impressions.
At USC’s November 30 tailgate, fans encountered a life-sized inflatable of Young Hee and participated in Dalgona Cookie challenges, immersing themselves in the show’s thrilling nostalgia. In-stadium LED displays extended the campaign, ensuring Squid Game stayed top of mind.On December 7, the activation shifted to the LA Kings game at Crypto.com Arena, where hockey fans explored engaging interactive zones inspired by the series. Dynamic in-arena LEDs amplified the campaign’s reach to thousands of attendees and online viewers.
These activations showcase MAP360 Collective’s expertise in blending immersive experiences with strategic marketing to connect brands with audiences. Stay tuned for more as we continue to push the boundaries of experiential marketing for Squid Game Season 2.
Oct. 3, 2024
MAP360 Collective recently launched an engaging marketing campaign for the upcoming HBO Original limited series The Penguin, which premieres on Max. This Gotham-inspired activation began on September 16, 2024, and included partnerships with prominent New York City businesses with “Gotham” in their names. Participating businesses such as Gotham Burger Social Club, Gotham West Market, Gotham Wine & Liquors, and Gotham City Barbershop took part in storefront takeovers and social media promotions to bring Gotham City to life.
The businesses curated exclusive menu items and displayed The Penguin branded merchandise. For example, customers enjoyed themed dishes like the “Let’s Be Pals Classic” at Gotham Burger Social Club or the “Gotham Classic” at Gotham West Market. These special offerings immersed customers in the atmosphere of the Batman universe, creating a memorable experience that tied into the dark, gritty world of Gotham.
The series premiere airs on Max, starting September 19, 2024, at 9 pm ET, with regular episodes starting on Sundays at 9 pm ET from September 29. This campaign effectively harnessed local businesses and fan excitement to build momentum for the show's release, driving brand engagement and visibility across social media platforms.
