MARKETING

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PUBLICITY

AND THE 360° in BETWEEN

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2024 Finalists Shorty Awards Silver 11th Annual BizBash Experience Awards for HBO's Hards Knocks New York Jets Training CampGold 11th Annual BizBash Event Experience Awards for TMNT: Mutant Mayhem

Our work

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about

MAP360co is an award-winning, full-service Marketing, Advertising and Publicity agency based in the heart of New York City.
We Are The Architects Of Unforgettable Brand Experiences
Our expertise lies in creating captivating non-traditional marketing and experiential initiatives that leave long-lasting impressions on consumers.
Driven by strategic thinkers and boundless creativity, our experienced team prides itself on meeting your goals through fully-customized campaigns that drive your message and meet your KPIs.

Our mission is clear: to craft memorable and impactful campaigns that deeply resonate with your target audience.

services

Experiential
Marketing
Media
Planning
Non-Traditional
Media
Live Sports
Integrations
Creative
Services
Tech
Integrations
Influencer
Strategy
Publicity
‍
Digital
Advertising
Grassroots
Partnerships
Bartered
Campaigns
Reporting &
Analysis

Current projects

past projects

Leadership

Pete Rosenblum
President
For nearly a decade, Pete worked as a top Record Industry Exec before establishing his own full-service Marketing and PR agency. Throughout the past twenty years, Pete has forged a potent network and an impeccable reputation amongst premier brands, while revolutionizing their approach to non-traditional marketing strategies and public relations.
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Nick Brener
Managing Partner
With a track record of leadership in Sports Marketing from his days at Madison Square Garden, Nick is now leveraging his expertise and networks to bring new ideas and exclusive opportunities to the agency. As the leader of the organization, he's dedicated to consistently delivering for our clients through strong communication.
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Our Blog coming soon

Press & awards

AdAge white logo.BizBash white logo.Event Marketer white logo.
Shorty Awards white logo.The Drum Awards white logo.11th Annual Event Experience Awards white logo.Home Entertainment Media Play Awards white logo.

Contact us

Interested? Send us an email, give us a call, or send us a message.

info@map360co.com
(212) 685-3222
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The Office

MAP360 Collective
225 W 35th Street, Suite 1201
New York, NY 10001
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Copyright © 2024 MAP360 Collective

the cw

nxt on the cw

To celebrate The CW Network's exciting partnership with WWE NXT, we designed a dynamic campaign that immersed fans in the action at major wrestling events, while also tapping into the high-energy world of sports like NASCAR.

This campaign positioned The CW Network as a serious contender in sports media, capturing the attention of both wrestling enthusiasts and broader sports audiences with a towering canopy build-out, and a tailored AR experience allowing you to “take a picture” with your favorite NXT wrestler through cutting-edge technology.
A busy footprint picture of a custom activation.
A busy footprint picture of a custom activation.
A busy footprint picture of a custom activation.
A busy footprint picture of a custom activation, with people taking pictures in front of it.
A busy footprint picture of a custom activation, with people trying out an augmented reality mirror.
Screenshot from an augmented reality mirror of fans posing with their favorite wrestlers.

the cw

nxt on the cw

To celebrate The CW Network's exciting partnership with WWE NXT, we designed a dynamic campaign that immersed fans in the action at major wrestling events, while also tapping into the high-energy world of sports like NASCAR.

This campaign positioned The CW Network as a serious contender in sports media, capturing the attention of both wrestling enthusiasts and broader sports audiences with a towering canopy build-out, and a tailored AR experience allowing you to “take a picture” with your favorite NXT wrestler through cutting-edge technology.
A busy footprint picture of a custom activation.

HBO

True detective: night country

MAP360co introduced True Detective: Season 4 with Innovative Ice Billboards in NYC and LA.

These street-level installations melted to reveal hidden secrets, aligning with the show's mystique and setting in Ennis, Alaska. The unique experience garnered coverage in Adweek, AdAge, and BizBash.
Melted ice wall revealing the True Detective creative.

paramount

tmnt: mutant mayhem

We took to the streets and took over NYC and LA in support of Paramount Pictures’ TMNT: Mutant Mayhem.

In a first-of-its-kind campaign, we worked with NYC’s Department of Environmental Protection to safely brand hundreds of manhole covers around the 5 boroughs.

Our award-winning Turtle Vans took the east and west coasts by storm in a multiple-week tour through NY, NJ and CA.
A custom wrapped van echoing the visual style of the van from the movie.

MGM

challengers

Our latest PR project got the internet talking about Zendaya and Tom Holland’s Indian Wells date night in support of MGM’s blockbuster film: Challengers.

This project featured a diverse blend of social media, PR, bartered sports marketing and event planning as we rolled out our multi-tiered plan to support Zendaya’s latest film. We booked screenings for professional athletes and sports teams such as the Baltimore Ravens and Anaheim Ducks.

Is there anything our team can’t do?
Press screenshot of Tom Holland and Zendaya at a tennis match.

netflix

avatar: the last airbender

The MAP360co social media team for in the weeds in support of the Netflix adaptation of Avatar: The Last Airbender.

The goals of this campaign were to tap into existing Avatar fans and prompt followers to engage with the “Avatar State” filter to create excitement and strong social media presence around the highly anticipated release.

To target a diverse audience, we partnered with 6 athletes and 2 sports franchises who are current fans of the franchise, Asian-American power-houses and decorated individuals in their respective sport.
Social media post of an athlete using a custom made AR filter with the theme of Avatar.

Paramount

paw patrol: the mighty movie

We had a PAW-some time helping set a Guinness world record to promote Paramount’s Paw Patrol: The Mighty Movie.

We helped facilitate the event with the Street Food Cinema and Guinness World Records teams and handled on-site logistics and design of all signage and content on-site. 219 dogs and over 1,000 humans took over the lawn at The Autry Museum at Griffith Park in Los Angeles to watch an advance screening of the all-new film!

We are currently finalists in the 16th Annual Shorty Awards for our work on this project.
Record breaking amount of dogs at a dog park for a film with the Guinness Book of World Records at a custom made footprint for the movie Paw Patrol.

appletv+

the family plan

Our client, Apple TV+ enlisted the MAP360co team to activate for their original film starring Mark Wahlberg: The Family Plan.

In support of The Family Plan, we worked with Pro Athletes with strong social followings like Jason Kelce, Christian McCaffrey and more, as well as several professional sports teams like the Philadelphia Eagles and the Vegas Golden Knights. By combining these audiences we found a potent mix of sports and action fans to drive the excitement home!
Group picture of fans gathered around a sports team mascot holding up branded promo items for the movie The Family Plan.

reporting & Analysis

MAP360co prioritizes transparency & accountability in every campaign we work on. Our commitment extends beyond execution and includes thorough reporting and analytics to ensure our clients have a clear understanding of the impact of their investment.

We understand that each client has unique KPIs, so our reporting and analytics are tailored to meet the needs of our clients, allowing us to pass along actionable information.
Reporting and analysis graphs and stats examples.

bartered campaigns

MAP360co specializes in leveraging unique prizing mechanisms like branded merchandise, gift cards, digital codes, Blu-rays, exclusive discounts, etc. to secure strategic placements.

Media outlets can be customized to your target audience and can include: TV Stations, Radio Stations, Podcasts, Live Sports Events and more.

Our aim is to increase frequency, awareness and engagement, securing media inventory through cost-effective exchanges and minimal investment from our clients.
Postering on the window of a coffee spot.A website ad for Impractical Jokers new season.

grassroots partnerships

MAP360co targets the consumer in their everyday landscape with the art of grassroots promotions that are highly targeted. Our approach creates authentic connections where people engage in daily consumption.

By tailoring our efforts to specific grassroots initiatives, such as iconic music venues, sports bars, coffee shops, comic book stores, video game stores and beyond, we ensure that every campaign speaks directly to the unique interests and preferences of your target audience on a more intimate scale.
Screening of a new Netflix show at a workout event in a gym.Custom branded juice drink for Bob Marley's One Love.Custom branded pizza boxes for HBO's series Clone High.

digital advertising

Our digital team creates and launches full scale campaigns for a magnitude of marketing initiatives.

From higher funnel brand awareness campaigns and lead gen to lower funnel conversion campaigns - we can help optimize, strategize and roll out highly effective digital ads across any platform.

MAP360co’s digital team are experts in OTT, Programmatic OOH, Display Ads, Meta (Facebook & Instagram), Google Ads, TikTok, YouTube, X (Twitter) and SnapChat. We tailor your digital campaign to the right platforms for your target audience.
META logo with Facebook and Instagram logos.Google Ads logo.TikTok logo.Youtube logo.X (Twitter) logo.Snapchat logo.

publicity

MAP360co provide comprehensive publicity campaigns, covering everything from the mainstream to sports to niche outlets. Our PR team is fully equipped to handle your project's needs from inception to release.

With our vast press relationships, we ensure significant coverage across all media platforms. At MAP360, we have the connections necessary to secure the right exposure for every aspect of your campaign.

Our extensive experience and creativity enable us to offer complete PR management and logistics services. From placing talent courtside at your favorite sporting events to booking interviews and handling event logistics like private screenings, we are dedicated to helping you achieve your goals and spread your message through earned media.
Press shot of Tom Holland and Zendaya at a tennis game for the movie Challengers.Live tv screenshot of the U.S General Surgeon on the Today Show.Live tv screenshot of an actor on the RIch Eisen Show for the Roku Channel.

influencer strategy

MAP360co is proud of our expansive network of influencers, collaborating with talent from a wide variety of pools. We don’t confine ourselves to exclusive relationships or rosters, ensuring you are able to create a customized campaign with a diverse range of influencers that fit your brand message.

From engagement metrics to overall sentiment, we ensure that every campaign delivers tangible results and consolidate this information in a Return-on-Experience (ROX) report.

Our data-driven approach allows us to continuously refine and optimize our campaigns. In addition to our primary influencer collaborations, we include micro-influencers at no additional cost on barter, enhancing the reach and impact of your campaigns.
A custom social media graphic of Jason Kelce on his instagram page promoting The Family Plan.An instagram reel of the immersive event for PBS's A Spy in the Ocean.An instagram reel on the red carpet debuting a new show for the CW.

tech-integrations

We love our toys! Our team has access to bleeding-edge tech that we apply wherever we can.

From volumetric scans, generative AI, data capture, Extended Reality (XR/AR/VR), holograms and glasses-free 3D screens all the way to custom video game integrations and beyond, there’s nothing we can’t do!

As tech evolves, so too should your brand - let us put our expertise to work for you.
Examples of tech integration tools from holographs to projections.

creative services

At MAP360co, we offer a full suite of creative services designed to elevate brands and captivate audiences. Our creative team are experts in graphic, experiential, web, motion and multimedia design.

The creative department stays ahead of the curve with a focus on emerging tech and AI.  Our creative offerings are data-driven, putting a spotlight on your goals to deliver a tangible impact and trust-worthy, reputable brand image.

Live sports integrations

MAP360co blends our passion for sports with unparalleled expertise and relationships to elevate brand partnerships across all sports leagues, including NFL, MLB, NBA, NHL, NWSL, WNBA and more.

MAP360co specializes in strategic initiatives that go beyond simple sponsorships - we create authentic connections between your brand and the fans. We can source and unlock inventory that maximizes impressions and touchpoints.

Our industry knowledge allows us to connect our clients to both teams and athletes to resonate with fans at all levels to craft well-rounded campaigns.
Ad placement on live tv for an MLB game.Custom stadium graphics for a football field.Billboard ad placement during a NASCAR race.

Non-traditional media

MAP360co go beyond the traditional to capture the attention of your target audience in unexpected locations. Between custom branded LED Trucks, Aerial Advertising, Wild Postings, Projections, Sewer Covers and Street Stencils, we aim to grab the attention of folks on the move.

In the competitive landscape of OOH marketing, we don't just aim to make an impact; we strive to go above and beyond the ordinary.
Aerial ad flying over a busy beach, promoting HBO's Training Camp with the New York Jets. Twitter screenshot of the live parachute stunt advertising Netflix's Gray Man.Digital boat Ad moving across the water at a beach.

media planning

MAP360co is an expert in OOH (Out-of-Home) Media Planning. We make sure that your message reaches the right audiences and hits all of your KPIs.

With a strong focus on transparency, we always advocate for our clients to maximize your budget. Once the campaign starts, we provide ongoing analysis and optimization recommendations to keep your campaign fresh!
Highway billboard ad advertising VidCon.Giant ad placement on the side of a building in NYC.Digital board ads at the American Dream Mall advertising the Paradox Museum.

Experiential Marketing

Whether it's a small-scale pop-up, a custom vehicle, brand ambassadors, modular activation space, or a large-scale immersive experience, our experiential marketing capabilities allow us to create one-of-a-kind brand experiences that leave long-lasting impressions.
A custom branded mini van for the TMNT: Mutant Mayhem movie, driving through NYC.A shot of the record breaking event for most dogs at a park for the movie Paw Patrol: A Mighty Movie.An outdoor photo op for Paramount Scares.